June 3, 2016
In its country of origin SABON is positioned as a unisex brand, but in Japan the perception is skewed more female-centric. To better convey its brand concept, the bath and body care brand partnered with TABI LABO to publish content monthly as native advertising. Articles emphasize the brand’s versatile lineup as something the whole family can use, reflecting SABON’s philosophy.
BRAND STUDIO role
Tie-in article creation/distribution
TABI LABO site