SABON | Evolving brand image with lifestyle content

Client

SABON


Brand

SABON


Live date

June 3, 2016


Campaign details

In its country of origin SABON is positioned as a unisex brand, but in Japan the perception is skewed more female-centric. To better convey its brand concept, the bath and body care brand partnered with TABI LABO to publish content monthly as native advertising. Articles emphasize the brand’s versatile lineup as something the whole family can use, reflecting SABON’s philosophy.


BRAND STUDIO role

Tie-in article creation/distribution


Produced content

Tie-in article

One day one life, work hard and play hard. What daily life in Israel teaches us

From SABON’s birthplace, Israel: Little hacks for a vibrant life

Not just for floating: The real reason why Europeans flock to the Dead Sea

Addicting, irresistible. What makes Israeli salad so delectable?

5 astonishing things Japan can learn from child-rearing in Israel


Not just for yourself: Why SABON makes a great gift

Rethinking waiting areas, with fragrant hand soap

How to enjoy SABON after using up the product

The absolute conditions for beauty—hints from Israeli women


Distribution

TABI LABO site
Social media