Patagonia | Infographic video raises awareness on responsible cotton farming

Client

Patagonia (Japan)


Brand

Patagonia


Live date

June 21, 2016


Type of work

Corporate branding


Campaign details

TABI LABO partnered with Patagonia to create a campaign showing the clothing brand’s environmental impact and raise awareness of its environmental initiatives. The original video and articles highlight the prevalence of the industry use of cotton containing insecticides, and how Patagonia uses organically grown, chemical-free cotton. Content was promoted via social media, and saw a high playthrough rate on Facebook.


BRAND STUDIO role

Promotion campaign/video direction/tie-in articles


Produced content

Infographic video


Are we consuming? The uncomfortable truth of cotton

Tie-in articles

Truth of the apparel industry: 6 facts about organic cotton

Do we create resorts to benefit humankind, or preserve the environment for our ecology?

Colorful poster emerges in Harajuku, a profound message within


Distribution

TABI LABO site
Social media