June 21, 2016
Type of work
TABI LABO partnered with Patagonia to create a campaign showing the clothing brand’s environmental impact and raise awareness of its environmental initiatives. The original video and articles highlight the prevalence of the industry use of cotton containing insecticides, and how Patagonia uses organically grown, chemical-free cotton. Content was promoted via social media, and saw a high playthrough rate on Facebook.
BRAND STUDIO role
Promotion campaign/video direction/tie-in articles
Are we consuming? The uncomfortable truth of cotton
TABI LABO site